New Marketing Strategies Archives | Vistage Research Center Resource for Business Leadership, Coaching, and CEOs Wed, 09 Oct 2024 17:58:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.5 141323424 How marketing spend has been transformed forever /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/?utm_source=rss&utm_medium=rss&utm_campaign=20240723-marketing-spend /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/#respond Tue, 23 Jul 2024 18:25:00 +0000 /research-center/?p=46225 Our annual review of marketing trends and spending benchmarks reveals a stunning subplot; the confluence of technologies including AI has already reshaped the field of modern marketing. Technology now comprises 20% of marketing spend and is projected to grow to...

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]]> /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/feed/ 0 46225 How to capitalize on the marketing revolution /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=20230616-capitalizing-marketing-revolution /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/#respond Fri, 16 Jun 2023 16:30:00 +0000 /research-center/?p=44119 In years past, we have published marketing spending benchmarks gathered through the CMO Survey — a collaboration between American Marketing Association, Duke University and Deloitte. It’s important to note that the companies that participate in the survey have Chief Marketing Officers,...

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]]> /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/feed/ 0 44119 [Research Report] 4 ways CEOs can adapt to buyer behavior /research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/?utm_source=rss&utm_medium=rss&utm_campaign=20211207-4-ways-ceos-can-adapt-to-buyer-behavior /research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/#respond Wed, 08 Dec 2021 00:25:00 +0000 /research-center/?p=39487 COVID-19 not only changed the way employees work but also how customers buy. In fact, Vistage research shows that 78% of small and midsize businesses (SMBs) have seen changes in buyer behavior. In today’s environment, buyers are more autonomous and...

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]]> /research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/feed/ 0 39487 5 growth drivers from high-performing CEOs /research-center/customer-engagement/20180313-5-growth-drivers-high-performing-ceos/?utm_source=rss&utm_medium=rss&utm_campaign=20180313-5-growth-drivers-high-performing-ceos /research-center/customer-engagement/20180313-5-growth-drivers-high-performing-ceos/#respond Tue, 13 Mar 2018 10:00:55 +0000 /research-center/?p=22764 According to the Vistage CEO Confidence Index, CEOs of small and midsize businesses (SMBs) anticipate revenue growth in 2018. In the latest survey, a whopping 83% of SMB CEOs said that they expected their company’s revenues to increase this year. Another 13% predicted...

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]]> /research-center/customer-engagement/20180313-5-growth-drivers-high-performing-ceos/feed/ 0 22764 Winning initiatives for faster growth /research-center/customer-engagement/sales/20180301-winning-initiatives-faster-growth/?utm_source=rss&utm_medium=rss&utm_campaign=20180301-winning-initiatives-faster-growth /research-center/customer-engagement/sales/20180301-winning-initiatives-faster-growth/#respond Thu, 01 Mar 2018 18:00:29 +0000 /research-center/?p=22739 Looking for rapid business growth? Research tells us that there are three power points that drive growth. Boost your strategies behind customer engagement, sales and marketing, and you have a handle on winning initiatives for rapid growth. Take a look...

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]]> /research-center/customer-engagement/sales/20180301-winning-initiatives-faster-growth/feed/ 0 22739 Marketing’s changing role /research-center/customer-engagement/marketing-strategy/20170908-marketings-changing-role/?utm_source=rss&utm_medium=rss&utm_campaign=20170908-marketings-changing-role /research-center/customer-engagement/marketing-strategy/20170908-marketings-changing-role/#respond Fri, 12 May 2017 10:09:13 +0000 /research-center/?p=22310 Just when you thought you knew what marketing was all about, everything is changing! In the beginning there was “little m” marketing: which means the production of brochures and adverts, the attendance of trade shows and all it entails, creating...

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]]> /research-center/customer-engagement/marketing-strategy/20170908-marketings-changing-role/feed/ 0 22310 How marketing intel can improve your bottom line [video podcast] /research-center/customer-engagement/20160923-podcast-marketing-intel/?utm_source=rss&utm_medium=rss&utm_campaign=20160923-podcast-marketing-intel /research-center/customer-engagement/20160923-podcast-marketing-intel/#respond Fri, 23 Sep 2016 10:00:57 +0000 https://2017.vistage.com/research-center/?p=20179   Does your company have marketing intel? If it doesn’t, you’re missing out on some critical information about your customers, says Dave Mastovich, founder and CEO of MASSolutions, a Pittsburgh-based agency that specializes in marketing and sales integration. Marketing intel, he...

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