marketing plans Archives | Vistage Research Center Resource for Business Leadership, Coaching, and CEOs Wed, 24 Jul 2024 23:02:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.5 141323424 What to spend on marketing in 2021: A story of a digital revolution /research-center/customer-engagement/marketing-strategy/20210112-what-to-spend-on-marketing-in-2021-a-story-of-a-digital-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=20210112-what-to-spend-on-marketing-in-2021-a-story-of-a-digital-revolution /research-center/customer-engagement/marketing-strategy/20210112-what-to-spend-on-marketing-in-2021-a-story-of-a-digital-revolution/#respond Tue, 12 Jan 2021 17:53:00 +0000 /research-center/?p=37280 As we turn the page on a year we would all like to forget, we look forward to more productive days ahead. In our annual evaluation of marketing trends, we turn to the bellwether of marketing spending —the CMO Study...

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]]> /research-center/customer-engagement/marketing-strategy/20210112-what-to-spend-on-marketing-in-2021-a-story-of-a-digital-revolution/feed/ 0 37280 What should you spend on marketing in 2018? /research-center/customer-engagement/what-should-you-spend-on-marketing-in-2018/?utm_source=rss&utm_medium=rss&utm_campaign=what-should-you-spend-on-marketing-in-2018 /research-center/customer-engagement/what-should-you-spend-on-marketing-in-2018/#comments Thu, 09 Nov 2017 10:00:56 +0000 /research-center/?p=22509 In our strategy practice, we have worked with over 50 Vistage members. We have observed that client acquisition tactics and marketing investment vary greatly, from sector to sector and from one business to the next. Marketing spend is like a...

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]]> /research-center/customer-engagement/what-should-you-spend-on-marketing-in-2018/feed/ 2 22509 How much should you spend on marketing in 2017? /research-center/customer-engagement/20161013-much-spend-marketing-2017/?utm_source=rss&utm_medium=rss&utm_campaign=20161013-much-spend-marketing-2017 /research-center/customer-engagement/20161013-much-spend-marketing-2017/#comments Thu, 13 Oct 2016 17:00:12 +0000 https://2017.vistage.com/research-center/?p=20387 For years, companies have fervently debated how much they should spend on sales and marketing. Indeed, it can be difficult to find relevant benchmarks when establishing sales and marketing budgets. Read How much should you spend on marketing for 2018?...

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