marketing automation Archives | Vistage Research Center Resource for Business Leadership, Coaching, and CEOs Tue, 23 Jul 2024 19:06:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.5 141323424 How to capitalize on the marketing revolution /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=20230616-capitalizing-marketing-revolution /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/#respond Fri, 16 Jun 2023 16:30:00 +0000 /research-center/?p=44119 In years past, we have published marketing spending benchmarks gathered through the CMO Survey — a collaboration between American Marketing Association, Duke University and Deloitte. It’s important to note that the companies that participate in the survey have Chief Marketing Officers,...

The post How to capitalize on the marketing revolution appeared first on Vistage Research Center.

]]> /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/feed/ 0 44119 Radical innovation case study: Quote Countertops /research-center/business-leadership/business-innovation/20190617-radical-innovation-case-study-quote-countertops/?utm_source=rss&utm_medium=rss&utm_campaign=20190617-radical-innovation-case-study-quote-countertops /research-center/business-leadership/business-innovation/20190617-radical-innovation-case-study-quote-countertops/#respond Mon, 17 Jun 2019 16:38:46 +0000 /research-center/?p=28508 Frank Sciarrino, COO of Quote Countertops, radically changed his marketing and sales strategy by integrating an online app. Frank Sciarrino — part of the next generation of family leadership — recognized that one facet of the business had stagnated: marketing...

The post Radical innovation case study: Quote Countertops appeared first on Vistage Research Center.

]]> /research-center/business-leadership/business-innovation/20190617-radical-innovation-case-study-quote-countertops/feed/ 0 28508