Comments on: How much should you spend on marketing in 2017?

By: Ben

Ben — Sun, 05 Feb 2017 22:48:12 +0000

Marc – Love the article. In your experience, does “marketing spend” (as a percentage of revenue) typically include marketing salaries? I typically look at it both ways for our business. I’m curious what other companies do (and to get an apples-to-apples comparison).

By: Aaron

Aaron — Fri, 02 Dec 2016 00:16:27 +0000

I appreciate you writing this Marc. I have been looking for some 3rd party research done for some of my clients to not only help them with their planning, but also to sustain my position as their marketing consultant. Thanks again.

By: Marc Emmer

Marc Emmer — Sat, 19 Nov 2016 17:28:25 +0000

Thanks Larry, Michael, Dana and Sandy. I could not agree more.

By: Sandy Barger

Sandy Barger — Tue, 25 Oct 2016 01:12:55 +0000

Excellent information Marc. A very good summary of information we often have to access from multiple sources.

By: Michael Rice

Michael Rice — Mon, 17 Oct 2016 20:45:03 +0000

In reply to Larry Comp. Good stuff Marc. I've spent so much of my time convincing sales people that "marketing is your friend." The path to the next customer gets more complex every day. With that complexity comes opportunity.

By: Dana Borowka

Dana Borowka — Mon, 17 Oct 2016 18:12:19 +0000

Great guidance, Marc. We see similar trends with our clients. I think it is notable that marketing spending seems to decline in downturns, even though that is when it is most needed.

By: Larry Comp

Larry Comp — Sun, 16 Oct 2016 16:34:34 +0000

Very insightful, as always, Marc…took me back to Peter Drucker’s famous quote that I did not fully appreciate at the time: ““Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” Especially liked your points related to asking yourself the key questions, assessing results and keeping your eye on the big picture.