This is probably one of my favorite books. A significant portion of our Speaker Program and content is built around the ideas in this book. For example, we know a member will never remember I suggested using 3 core best practices to find top talent. However, even for individuals with dramatically different learning styles –  they still remember “sticky phrases” such as:

“Most companies tend to attract the bottom third of the candidate pool”
“You take whomever shows up at your doorstep and consider that the entire candidate pool”
“A key element of hiring success is fishing in the deep end vs. shallow end of the pond”

When I return to Vistage and TEC groups that I presented to 5-10 years ago, the members remember those sticky phrases and associate them with me, our program, and the improvements they’ve made over the years in their hiring process.

Anyone who provides content and knowledge in their selling/marketing process – sales teams, consultants, trusted advisers, and speakers, could benefit from reading this great book.