dennis howard, Author at Vistage Research Center /research-center/author/dennis-howard/ Resource for Business Leadership, Coaching, and CEOs Wed, 24 Jul 2024 22:16:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.5 141323424 Why your sales strategy needs ‘ice’ /research-center/customer-engagement/sales/20160930-quit-selling-the-cup-start-selling-the-ice/?utm_source=rss&utm_medium=rss&utm_campaign=20160930-quit-selling-the-cup-start-selling-the-ice /research-center/customer-engagement/sales/20160930-quit-selling-the-cup-start-selling-the-ice/#comments Fri, 30 Sep 2016 10:00:13 +0000 https://2017.vistage.com/research-center/?p=20143 What is the no. 1 responsibility that CEOs have in the sales function of their companies? The answer came to me while shopping with my wife. She excitedly showed me a metal cup and passionately conveyed why we both needed...

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